Posted by: Montola | February 28, 2009

Brown > Freytag

Wired is always full of candy for a pervasive game enthusiast. This month’s issue in particular. Since you probably noticed the cover screaming “Inside the GPS Revolution” and “How Your Phone Became the Always-On Location-Aware Tool of the Future”, I’ll quote you something entirely different from the insides. Scott Brown establishes the Brown Ziggurat to replace the Freytag Pyramid, also dishing out blows at Joseph Campbell and Aristotle on the road. It’s not like this is news to the average reader of this blog, but read it up anyway:

With the snazzy Brown Ziggurat, however, Die Hard will look like this: John McClane, NYC cop, arrives in LA to reconcile with his estranged wife—but we already know all about their failing marriage from the ARG we’ve been obsessed with for the six months leading up to the movie’s release. (McClane’s potemkin Tumblr blog was especially illuminating.) With exposition rendered obsolete, we open instead on a Sprite commercial, which transitions seamlessly into furious gunplay. We don’t even see McClane in the flesh, but our handsets are buzzing with his real-time thumb-tweets: “in the air duct. smelz like dead trrist in here lol.” The film then rewinds to McClane Googling “terrorists” to read up on his adversaries. We then flash-cut to the baddies’ POV, which we’re familiar with (and sympathetic to) thanks to the addictive Xbox hit Die Hard: Hard Out There for a Terrorist. This is all part of the Action-Happening Plateau, an intensifying mass of things and stuff leading up to the Mymaxtm. The Mymax is not a lame old Freytag climax but a hot Escher mess of narrative possibilities suggested by you, the audience. With a mere click of your handset (and a charge of 99 cents), you furnish a Youclusiontm to your liking. This is how McClane somehow ends up defeating terrorists—and winning American Idol—with his ultrasonic melisma. McClane and Holly then celebrate by making a sex tape. (Awww!)

(Wired, February 2009.)


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