Posted by: Montola | February 8, 2010

Pervasive Garbage Cleanup

Following up on last week’s post on Evoke, I got back to some cool Estonian stuff. When I was giving a speech in Plektrum Festival in Tallinn last fall, I was reminded of how Estonian volunteers of Teeme Ära 2008 cleaned up their whole country in a single day.

This is, of course, pervasive play:

I mean: Geocaching meets scavenger hunt meets networked intelligence meets playfully superpowered people meets achievement-style self-imposed goals meets societal goodwill towards playfulness. Meets 50,000 volunteers and 10,000 tons of garbage.

The only weakness of this location-based serious game is replayability; I don’t think you can play this game anytime soon in Estonia. Well: That’s why the project has been launched globally as Let’s Do It World!, and been picked up in Latvia, Lithuania, India, Romania, Slovenia, Italy, and Portugal.


Responses

  1. […] forget to check out Akoha, Chore Wars, Teeme Ära, INVOKE and Jesse Schell’s DICE speech if Jane’s speech strikes a chord with […]

  2. […] up the environment, courtesy of the Pervasive Games blog: Estonian volunteers of Teeme Ära 2008 cleaned up their whole country in a single […]


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