Following up on last week’s post on Evoke, I got back to some cool Estonian stuff. When I was giving a speech in Plektrum Festival in Tallinn last fall, I was reminded of how Estonian volunteers of Teeme Ära 2008 cleaned up their whole country in a single day.
This is, of course, pervasive play:
I mean: Geocaching meets scavenger hunt meets networked intelligence meets playfully superpowered people meets achievement-style self-imposed goals meets societal goodwill towards playfulness. Meets 50,000 volunteers and 10,000 tons of garbage.
The only weakness of this location-based serious game is replayability; I don’t think you can play this game anytime soon in Estonia. Well: That’s why the project has been launched globally as Let’s Do It World!, and been picked up in Latvia, Lithuania, India, Romania, Slovenia, Italy, and Portugal.