Posted by: Montola | October 8, 2009

Piano Stairs

Fun does influence our behavior. Here’s a demo of how to make 66% increase in use of regular stairs over escalator. My Swedish fails me, but apparently this beautiful installation was created or at least sponsored by Volkswagen.

Now — some of our readers might have heard us preaching that if you create a location-based game, you can make decisions on where your players go. Want them to choose, say, Shop A over Shop B? It’s super-easy to motivate them through fun and play. LBG-based sponsorship is an untested but interesting business model for you, right there. ’nuff said.


Responses

  1. Those piano stairs are a very nice example of playful interaction in a urban environment.

  2. Yeah, I loved it on first glance. Simple, elegant, beautiful and effective.

    And their way of presenting their impact with video is powerful.

    Of course, I think novelty plays a very big role here, again. I’d like to know how the popularity of the installation developed, say, over weeks.

  3. A fascinating discussion is worth comment. I do think that you ought to write more on this subject matter, it might not be a taboo matter but typically people don’t discuss these issues. To the next! Kind regards!!


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